Sketchbook

Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Monday, September 17, 2012

Dump that literature


This one was for Tijdschrift voor Marketing. 
An article in which several marketeers summarize their favourite articles.  So to save us time from having to read all that's been published in their field. So, why not dump all the specialist literature and wait for the summary? 


Thursday, December 15, 2011

Buzzing for Tijdschrift voor Marketing

This is a recent illustration for a marketing magazine. The subject of the article was Buzz* and how marketeers should perceive the data they collect from this. The article was focussed in particular on not knowing who's behind all the chattering and which percentage of their peer-group this represents. So, I concluded quite a small group of people could be really influential, therfore I created;
"Bertus the Megabuzzer soon to be the most influential consumer on earth."

*Buzz: a term used in word-of-mouth marketing is the interaction of consumers and users about a product or service. Nowadays social media such as Facebook and Twitter are also being used to create marketing buzz. 

Wednesday, October 12, 2011

Illustrations for the DQ&A Anniversary book

A while back DQ&A published a book on The Furute of Online Marketing with my illustrations. The book looks very good and they also have an ebook version out. Here's a few of the illustrations I did for them on predicting the future of online marketing.

http://pics.livejournal.com/evalien/pic/000wdt9x

http://pics.livejournal.com/evalien/pic/000we4az

http://pics.livejournal.com/evalien/pic/000wf858