Buzzing for Tijdschrift voor Marketing

This is a recent illustration for a marketing magazine. The subject of the article was Buzz* and how marketeers should perceive the data they collect from this. The article was focussed in particular on not knowing who's behind all the chattering and which percentage of their peer-group this represents. So, I concluded quite a small group of people could be really influential, therfore I created;
"Bertus the Megabuzzer soon to be the most influential consumer on earth."

*Buzz: a term used in word-of-mouth marketing is the interaction of consumers and users about a product or service. Nowadays social media such as Facebook and Twitter are also being used to create marketing buzz.